Some may see branding as a simple logo, however branding a business is much more in depth than advertising and crosses over into everything a business does. Branding is all about how the world see's you and your business, in addition to the components of a marketing and advertising plan, branding can also include your corporate culture and public outreach. Branding is essentially everything about your business and how the world see's it. Like a business plan branding defines you; like a marketing plan it designs you, like an advertising campaign it draws you and like your sales and service it is what your customers end up seeing.
To establish online brand legitimacy, businesses must strategically leverage content marketing, social media engagement, and transparency while cultivating long-term customer relationships through exceptional service and ethical practices to build trust, credibility, and authority.