With the increased digitization of the world and the growth of the Internet, over the years, the modern business requires a web presence to survive. While there may be the odd business which can survive without the Internet, doing so would seriously limit ones reach to their target audience.
When looking at developing an online presence for any business there are many components to take into consideration. From Domain name to web content (Words and Images) and Search Engine Optimization and Website Promotion and ongoing maintenance, there is an ever growing list of specialties within the online industry.
In this section of Entrepreneurial Acumen, we will dive into the nitty gritty of the various components of developing and maintaining a dynamic and appealing online presence for your business venture.
In today's digital landscape, Search Engine Optimization (SEO) is at the forefront of every business owner's mind. The article delves into the importance of using "white hat" SEO techniques that provide legitimate, fresh, and relevant content to appeal to both search engines and human readers. It emphasizes creating quality, keyword-rich content that is frequently updated to demonstrate relevance to search engines, rather than trying to trick algorithms with "black hat" tactics that could get a website penalized
Think beyond Social Media followers, likes and shares and consider promotional longevity and Search Engine reach as well as search engine legitimacy