When it comes to selling, the most important thing to realize is potential clients are contacting you because they have a need. Your job as a professional, in your field, is to determine what those needs are and come up with the Best Solution for their Unique needs.

Obtaining leads and closing the sale can be a costly and time consuming effort. Even more costly is losing a client to the competition. While some level of attrition is to be expected, a healthy relationship marketing plan can help to lock out the competition.